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our privacy policy

All the content of this website including images, text, graphics and logos are copyright © Bright Zebra. All rights reserved. Bright Zebra, Diary of Elle and certain other marks in this website are the trademarks, trade names, and service marks of Bright Zebra. Any use of such marks without the prior written consent of Bright Zebra is prohibited. Other trademarks and logos are the property of the parties to whom they are attributed.
Bright Zebra has based this privacy policy on Crazy Domains’ privacy policy, as being the current service provider for the website. The privacy policy governs all collection, storage, and use of information gathered through this website. This privacy policy applies to and owned and operated by Bright Zebra. This privacy policy describes how Bright Zebra collects and uses the personal information you provide on our websites and It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact The use of our website by you without informing us about any concerns implies your consent to the terms of the privacy policy. This policy governs the use and disclosure by us of personal information of our users and outlines how users can access that information. It is only applicable on the assumption that:

1. You provide us with all information marked as compulsory on the relevant application forms;
2. You warrant that all information provided to us is complete, accurate and up to date at all times.
Information that is collected

We collect or maintain the following personal information about our users:

1. Name
2. Email Address
3. Child age (potentially)
4. Child gender (potentially)

This information will be collected with your knowledge and participation. If you choose not to provide this information we may decline to accept your registration. It will not be possible for you to deal with us anonymously. We use this information to fulfil communication with you, respond to your customer service requests, assess your needs to determine suitable products and to protect against fraud and abuse.

We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. Our website may track user access sessions using cookies, without your specific knowledge or participation, by automated means in the course of your use of our network. A persistent cookie remains on your hard drive for an extended period of time. Persistent cookies are used in one of two ways on our website: to track page views and user interactions for the purposes of improving our website for all customers; to track one time events when a user is not logged in so that if the user closes a notification, they will not be presented with it again if they return to the site. Cookies are a web browser technology that is used to improve your experience of using our website, but are not used to record any personal information. You may disable cookies in your Web browser at the cost of some possible loss of functionality in your use of our website. The use of cookies by our partners, affiliates, tracking utility company, service providers is not covered by our privacy policy. We do not have access or control over these cookies. Our partners, affiliates, tracking utility company, service providers use session ID and persistent cookies to make it easier for you to navigate our site, in order for you to use the shopping cart, etc. As is true of most web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyse trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do link this automatically collected data to personally identifiable information. IP addresses are tied to personally identifiable information for the purposes of logging site actions (updating information, buying products etc) so that in the event of a bug or a dispute we can review the actions taken that led to the outcome and attempt to reproduce the issues.
Behavioural Targeting

We may partner with third parties to either display advertising on our website or to manage our advertising on other sites. Our partners may use cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
Sensitive information

We will not collect information revealing your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, or details of health, disability or sexual activity or orientation, unless compelled to do so by law.

The personal information we collect may be used for the following purposes:

1. To administer our network;
2. For billing purposes;
3. If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you, potentially using your age and gender to make this more specific for you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails;
4. For any other purpose for which you would reasonably expect your personal information to be used.
Disclosure of your personal information

We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties.

Your personal information may be disclosed, and you hereby irrevocably consent to such disclosure, in the following circumstances:

1. To our authorised officers and our agents for the purpose of administering our network or for billing or credit collection purposes;
2. To companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorised to use your personal information only as necessary to provide these services to us;
3. Under compulsion of law, for example if a warrant or court order is received or such as to comply with a subpoena, or similar legal process;
4. To lessen or prevent a serious and imminent threat to an individual’s life or health;
5. If Bright Zebra is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information;
6. To you or with your consent.

Otherwise we will use reasonable endeavours to avoid the disclosure of your personal information, save that aggregated demographic information may be disclosed so long as the information is unable to identify you or any other individual.
Accessing your personal information

You can contact us to request a copy of your personal information by emailing to We shall attend to your request on a confidential basis within fourteen (14) days of the request being received. No fee will be levied for access to this information.
Refusal of access

Access of your personal information may be refused if:

1. Providing access would pose a serious and imminent threat to life or health of a person;
2. Providing access would create an unreasonable impact on the privacy of others;
3. The request is frivolous and vexatious;
4. Denial of access is authorised or required by law.
Data quality

We will use all reasonable endeavours to ensure the accuracy and quality of the information collected about you. If your personal information changes, or if you no longer desire our service, you may correct, update, amend, or deactivate your account emailing us at, alternatively you can contact us via other avenues specified on our Your Opinion page. Should personal information that you know has been collected about you change, it is your responsibility to bring the changes to our attention. You may do this by email to

We will retain your information for as long as needed to provide you services and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Data security
We will endeavour to keep your personal information as secure as reasonably possible. Without limitation, registration information is not accessible over the internet, but only from a secure password-protected internal workstation. Our internet server utilises a modern operating system that is maintained with the latest available security patches and updates.

The security of your personal information is important to us. When you enter sensitive information on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our website, you can contact us at
Links to 3rd party sites

Our site includes links to other websites whose privacy practices may differ from those of Bright Zebra. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.
Social media widgets

Our website may include social media features, such as the Facebook like button and widgets, such as the share this button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.
Use of non-personal information

You acknowledge and agree that any testimonials or feedback you provide to us may be used for training and/or marketing purposes. We reserve the right to use any testimonials or feedback for any purpose at our sole discretion. You acknowledge and agree that any feedback you provide may be shared with third parties via social media and associated programs.
You acknowledge that you relinquish any proprietary rights you may hold over information, data, or opinions that you provide to us by way of a testimonial, complaint, or feedback.
Changes to this policy
We may update this privacy policy to reflect changes to our information practices. We encourage you to periodically review this page for the latest information on our privacy practices.
If you have questions about this privacy policy, you may contact us at